Global Strategic Brand Activation Manager (w/m/d) NIVEA Face Cleansing
The position reports directly to the Global Marketing Director for Face Cleansing, based in Hamburg, and is responsible for:
- You develop deep understanding of consumer needs and monitor consumer trends and competition
- You identify gaps in the market in your category to deduce global strategy & activation ideas to recruit new consumers to NIVEA
- You think beyond the existing striving to keep NIVEA relevant in the Face Cleansing category.
- You inspire global stakeholders with creative, digital ideas for existing products
- When existing products are not answering the consumer needs anymore, you fuel the pipeline with new ideas
- All this happens on a global level together with different stakeholders from all over the world
- Excellent University degree in marketing or with business focus
- Several years of experience in strategic marketing and/or digital marketing
- Ideally within FMCG environment, or with Consulting Background
- digital expertise is required
- International mindset
- Affinity to beauty / cosmetics
- Drive to explore beyond the existing
- Broad experience in project management and working in cross-cultural Teams
- Proficiency in English is a must, another language is a plus
Located in the heart of Hamburg; Attractive remuneration; Flexible working hours; Training offers; Excellent pension scheme; Health support program; International working opportunities; Public transportation allowance; Sports and leisure activities; Employee discounts
No other company has shaped the world of skin, body and face care as fundamentally as Beiersdorf with its innovative spirit and strive for excellence. Our curiosity and imagination inspire the industry and set new standards. For more than 100 years, we have been constantly developing new product categories and never rest on our laurels. Our brands can be found in almost every bathroom and earn the love and affection of our customers. To always exceed and redefine our customer’s expectations is our daily motivation. Join us in making customer’s fall in love with one of the most famous and valuable brand NIVEA.
Purpose of the Job: Attract new Consumers to NIVEA Face Cleansing through innovative concepts, creative offers, digital activation beyond product. Strategically drive the Global Business!
GBU FACE CLEANSING